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Web Publishing/Localization Manager - Remote - Europe

Date:  Jun 4, 2021

virtual, UKM, GB

Requisition ID:  29791

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.

Job Information

Job Code: 00220701

Job Family: Marketing

Job Function: E-Marketing


The Web Publishing / Localization Manager will drive conversion and increase customer acquisition growth by creating compelling and high-converting web experiences.  You will be responsible for managing global localization; maintaining and optimizing Avaya’s global websites and will work across marketing to ensure our websites effectively tell the Avaya story.  You will partner with IT to manage and review content and design implementation.


•    Day-to-day management and optimization of Avaya websites
•    Manage ongoing content updates including copy, content/resources and SEO, video, and tools
•    Conduct comprehensive and regular ongoing analysis of web performance
•    Implement web editorial calendar to maximize impact of Avaya brand and campaigns
•    Track and report out on relevant KPIs to drive decision making across marketing
•    Identify, recommend, and execute website improvements
•    Manage content localization and SEO with international teams
•    Execute effective strategies to drive significant inbound traffic that converts
•    Test, optimize and implement best practices and learnings for website conversions
•    Drive web content personalization strategy, implementation, testing and optimization
•    Work with outside SEO agencies and other suppliers
•    Manage and evolve user experience around video content and leverage video platform to increase visitor engagement
•    Co-ordinate website privacy content and compliance with key stake-holders


•    Demonstratable digital marketing experience including implementing website information architecture, layout, and navigation
•    Proven track record in digital localization for international organizations
•    Demonstrable experience with SEO, Google Analytics, and other web-related tools
•    Proven experience managing global web properties that drive B2B customer acquisition
•    Proficiency in web management, optimization, analytics, and reporting
•    Ability to work with data and review reporting and dashboards; define recommendations for improving engagement results and the customer experience

•    Good verbal, written communication and presentation skills
•    Highly analytical and detail-oriented
•    Good customer focus
•    Hands-on experience of enterprise-grade Content Management Systems 
•    Experience with HTML/CSS
•    Fluent / native English speakers, additional languages will be a plus






4+ Years of Experience


Bachelor degree or equivalent experience

Preferred Certifications


Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).