Digital Experience Manager, Global Website Strategy and Localization

Date:  Apr 20, 2024

Virtual Office, UKM, GB

Requisition ID:  36520

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits.

Avaya contact center and communications solutions help power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create.

The richness of Avaya’s global team diversity is our greatest strength, and we are committed to being a workplace where authenticity and individuality are celebrated and different perspectives are embraced. Learn more at

Job Information

Job Code: 00220701

Job Family: Marketing

Job Function: E-Marketing

About the Opportunity

Join our team as a Digital Experience Manager and become the driving force behind the global reach of Avaya's digital presence. You will spearhead the strategy for localizing our message, ensuring that our story resonates across diverse cultures and markets. Your mission will be to harmonize global branding with local nuances, delivering a seamless and engaging user experience that amplifies the Avaya narrative worldwide.
In addition, you will supervise the implementation and operations of the chat experience across
You will drive customer acquisition growth by creating compelling and high-converting web experiences. 
You will partner with IT, subject matter experts and vendors to manage and review content and design implementation.

About the Responsibilities

  • Lead the development and implementation of a robust localization strategy that aligns with Avaya's global marketing objectives.
  • Manage and optimize Avaya’s portfolio of global websites, ensuring they represent the pinnacle of user experience, design, and content relevance.
  • Collaborate cross-functionally with marketing, product teams, and regional managers to ensure a cohesive and impactful web presence that effectively communicates the Avaya story.
  • Navigate the complexities of market specificities, adapting global messaging to fit local contexts without losing the essence of our brand.
  • Employ analytics and user feedback to drive continuous improvement of the website's performance, accessibility, and engagement metrics.
  • Foster innovation by staying ahead of digital trends, incorporating cutting-edge practices to enhance the digital journey of our global audience.
  • Ensure compliance with international web standards and legal requirements across all localized websites.
  • Manage ongoing content updates including copy, content/resources and SEO, video, and tools
  • Drive the chat strategy for Marketing and suggest integrations between properties to enable a better user experience
  • Work with content team, solutions marketing and chat vendor to create a compelling UX and highlight relevant promotions through the chatbot

About You


  • Demonstratable digital marketing experience in an international environment
  • Exposure to website information architecture, layout, and navigation an advantage
  • Track record in driving digital marketing content in multiple languages 
  • Proven experience managing global web properties that drive B2B customer acquisition
  • Proficiency in web management, optimization, analytics, and reporting 
  • Hands-on experience of SEO, Google Analytics, and other web-related tools
  • Ability to work with data and review reporting and dashboards; define recommendations for improving engagement results and the customer experience

Skills and competencies

  • A strategic thinker with a passion for storytelling and a keen eye for detail.
  • Proven experience in managing large-scale web localization projects, with a track record of delivering engaging digital content.
  • Strong understanding of global market dynamics and how to adapt messaging to diverse cultural landscapes.
  • Excellent communication skills, with the ability to lead and inspire teams across borders.
  • Solid technical background with an understanding of web technologies, CMS platforms, and SEO best practices.
  • Analytical mindset with experience in using data to inform decisions and drive web optimization.
  • Strong verbal, written communication and presentation skills
  • Strong customer focus
  • Hands-on experience of enterprise-grade Content Management Systems or other marketing tech stack tools 
  • Experience with HTML/CSS
  • Fluent / native English speakers, additional languages a strong advantage

Additional information

  • Full-time 

Education and qualifications

  • Degree level preferred


Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at and applicable Privacy Statement relevant to this job posting (accessible at

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