Competitive Intelligence Marketing Manager

About Avaya

Businesses are built by the experiences they provide, and everyday millions of those experiences are delivered by Avaya Holdings Corp. Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering #Experiences that Matter.

Avaya is a global leader in digital communications products, solutions, and services for businesses of all sizes delivering most of its technology through software and services. We enable organizations around the globe to succeed by creating intelligent communications experiences for our clients, their employees, and their customers. Every minute of every day, we power positive and productive interactions that drive customer loyalty, team collaboration and business success.

We’re focused on Innovation without Disruption, removing barriers, and placing our customers best interests at the forefront of everything we do. The world is evolving in technologically exciting ways, and we strive to lead revolutions in how businesses leverage the cloud, artificial intelligence, automation, and mobility.

We aren’t just focused on customer experience, we also prioritize the employee experience, and we work hard to engage and empower our people throughout their career with us. We’re seeking the best diverse talent to shape and transform how the world connects. Find out more at Careers at Avaya.

ABOUT OPPORTUNITY

The director of product marketing oversees product marketing managers who develop go-to-market strategies for the organization’s products. This role ensures the success of products within their portfolio by working closely with product leadership and other key stakeholders, enabling product marketing managers to succeed. The director of product marketing provides coaching and direction for their direct reports and ensures they operate effectively by optimizing the organization’s go-to-market processes.
Roles/Responsibilities
•Establish the go-to-market strategy for the product portfolio for which they are responsible as well as communicate and achieve alignment for the strategy across the organization
•Develop deep understanding of the buying audience for the organization by directing product marketing managers to conduct research and gather insights about target personas, buyer needs, and the purchasing decision process for the organization’s products
•Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
•Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
•Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, go-to-market plan, revenue enablement plan, launch plan, solution handbook
•Oversee and provide input into the process for creating product positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand, and content teams
•Develop the competitive positioning for the product portfolio by using competitive analysis and input from product marketing and product management managers

•Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with enablement and/or operations to produce revenue enablement plans for the product portfolio
•Oversee the product portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders to apply a launch tier model, and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns
•Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts as the company representative
•Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, or partner with a formalized customer marketing function in doing so
•Establish strategies to drive retention, upsell and cross-sell for the product portfolio, or partner with a formalized customer marketing function
•Ensure that product marketing managers follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function
•Monitor and report on the performance of the product portfolio
•Provide leadership, direction, and mentoring to guide the product marketing staff in its day-to-day activities
•Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
•Manage the hiring, development, and retention of product marketing talent
 

ABOUT YOU

• Minimum of 7 to 10 years of experience in this field
• Contact Center and Customer Expertise required
• Proven experience in corporate marketing, marketing strategy, marketing operations with a focus on competitive analysis
• Experience with AI technology and related CI tools and approaches
• Experience with sales enablement/ and operations, product and solution marketing, product and field management and customer support within an IT environment
• Strong analytical and research skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Data analysis tools and statistical packages
• Demonstrated ability to collaborate effectively with cross-functional teams.
• Experience in CX and a passion for staying ahead of market trends.
• Bachelor’s degree in business, marketing, statistics or related discipline required
• MBA preferred

COMPENSATION

The pay range for this opportunity is from $156,800 to $211,650 + target sales incentive + benefits.

This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, competencies, and location.

Our Benefits include:

•    Well-Being We provide comprehensive health insurance plans that include medical, dental and vision for you and your family, in many countries. We also provide wellness and employee assistance programs.

•    Recharge & Refuel We work in a dynamic environment, and we recognize the need for you to take a break and recharge. We encourage employees to use our generous time-off policy on a regular basis.

•    Continuous Learning Grow your skills with access to on-demand platforms and enhance your diversity lens by participating in a program that fully funds you for a cultural immersion in another country.

•    Growth & Development A feedback loop is important as you grow in your role and career. We schedule frequent check-ins with you and your leaders to help you identify your path to success.

•    Giving Back We recognize Avayans for their time and effort spent impacting causes within their communities. And we host an annual, company-wide Month of Giving.
 

Experience

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf). #LI-LD1