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Product Marketing Lead - Avaya Cloud

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Date: Mar 8, 2019

Location: Santa Clara, CA, US

Company: Avaya Corporation

About Avaya


Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.

Job Information

Avaya is looking for a seasoned Product Marketing lead to help transform all outbound marketing activities for our Cloud/SaaS portfolio of contact center and unified communications capabilities and emerging technologies (including AI/machine learning and IoT).  You will be responsible for go-to-market execution, product launches, thought leadership and sales enablement for specific services within the portfolio, targeting global enterprise and partner segments. 

Responsibilites

For this role, you must be both a creative and quantitative thinker.  This person should also have a strong understanding of cloud communications and public cloud offerings including CPaaS, UCaaS and CCaaS.

  • Develop the product marketing plans and define the communications strategy and successful launches to deliver against the annual revenue plan that increases sales and grows market share
  • Develop compelling positioning and messaging that differentiates Avaya’s cloud offers.  Understand the competitive landscape and Avaya’s differentiation and winning formula.
  • Have responsibility for Avaya’s storefront experience for customers, partners and prospects to adopt new cloud capabilities
  • Work with creative services, digital services, and other teams to develop collateral including eBooks, presentations, whitepapers and infographics, and support integrated marketing campaigns
  • Ensure all relevant materials and content are maintained on Portals and company website
  • Lead customer facing activities including event, industry analyst updates and partner forums
  • Lead product positioning sales enablement activities for sales and channel partners and be the subject matter expert to deliver content

Requirements

  • Product Marketing experience in Enterprise Software (10+) – industry background in telecoms and contact center preferred
  • Experience positioning technical products to both technical and business buyers
  • Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits
  • Experience in developing go-to-market plans and competitive analysis
  • Excellent oral and written communication skills
  • Excellent content creation skills
  • BS / BA in Marketing, Communications or similar field

GLDR *li-post

  • Product Marketing experience in Enterprise Software (3-5 years) – industry background in telecoms and contact center preferred
  • Experience positioning technical products to both technical and business buyers
  • Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits
  • Experience in developing go-to-market plans and competitive analysis
  • Excellent oral and written communication skills
  • Excellent content creation skills
  • BS / BA in Marketing, Communications or similar field

GLDR *li-post

Experience

10+ Years of Experience

Education

Bachelor degree or equivalent experience

Preferred Certifications

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason.


Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

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