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Senior Manager Brand Marketing

Date:  May 12, 2022
Location: 

Austin, TX, US

Requisition ID:  32599

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.

ABOUT THE OPPORTUNITY

This role is remote anywhere within the U.S. or Canada.  Applicants must already be located within the U.S. or Canada and roles are not eligible for sponsorship.  Are you passionate about branding? Do you excel at changing the perception of a company simply by creating its own best version of itself? Not everyone has the skills or the creative mindset. If you’re the right person, as the Senior Brand Marketing Manager for Avaya, you’ll have these opportunities to grow and amplify our $3B brand and more. And you’ll have a 100-year head start for building on our legacy in communications and making our brand even more relevant today.

What to know about Avaya:

•    We’re a global leader in cloud communications and collaboration, with customers in over 190 countries
•    We service 90% of the Fortune 100 companies in the U.S.
•    Our company has a rich history dating back to the origins of AT&T over 100 years ago
•    Today, we’re recognized for our innovation and leadership in contact center and communications
•    We have a workplace that is vibrant, diverse, high-performing, and inclusive

As a key member of the Brand and Editorial team, you’ll act as Avaya’s brand guardian, maintaining brand integrity and strengthening our identity. You’ll help support every aspect of our business, from strategy to execution, across all company marketing initiatives and communications, and our portfolio of solutions.

ABOUT THE RESPONSIBILITIES

•    Lead Avaya’s brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.
•    Commission research, synthesize information, and analyze data to continually optimize positioning, inform briefs, and track brand perception and performance.
•    Work across the organization for brand alignment and set policies for adhering to brand guidelines with business leads, agency partners and media.
•    Monitor, evaluate, and understand innovative marketing activity within our industry and best in class everywhere.
•    Support planning and execution of brand marketing campaigns.
•    Manage corporate sponsorships and ensure the integrity and accurate representation of the Avaya brand.
•    Manage Avaya solution brands, including naming and nomenclature strategy and execution.
•    Review materials to ensure brand consistency and assist or advise as required.
•    Manage relationships with vendors who supply brand-related deliverables.
•    Manage our internal website as the source for distributing/supplying brand materials.  
•    Mentor individuals and teams, worldwide, regarding best practices for brand consistency.
•    Collaborate with our global marketing teams regularly to help interpret the brand in international markets.
•    Own the brand marketing budget and translate brand objectives into detailed budget and resource plans.

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ABOUT THE REQUIREMENTS

EXPERIENCE:

•    10+ years experience in marketing B2B or B2C technology in client environments or marketing/advertising/branding agencies or consultancies
•    Experience in SaaS or technology marketing and promotion
•    Experience in brand development and compliance    

•    Experience with global brands preferred

SKILLS & COMPETENCIES:

•    Strong background in strategic brand development and management
•    Ability to focus on both brand image and public perception
•    Ability to interpret brand strategy into tactical executions such as brand look, feel and messaging 
•    Ability to evaluate creative materials and help teams align to brand  
•    Ability to simplify and streamline internal processes ensuring brand compliance 
•    Experience in developing and managing naming and nomenclature strategy across product lines   
•    Strong cross-functional and project management skills to manage internal and external teams and projects
•    Effective in fast-paced, highly competitive category
•    Strong focus on results
•    Relationship and management skills; great communicator 

 

EDUCATION/QUALIFICATION:
Bachelor's degree or higher in Marketing, Communications, Advertising, or related fields

COMPENSATION - SECTION PERTAINS TO COLORADO APPLICANTS ONLY

(Colorado only*) Minimum salary of $115,100.00 + bonus + benefits.
•    Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.
 

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy, accessible at https://www.avaya.com/en/privacy/policy/ and applicable Privacy Statement relevant to this job posting accessible at https://www.avaya.com/en/documents/info-applicants.pdf. For Job Postings within European GDPR Countries you can access this document for additional Data Privacy Information: https://www.avaya.com/en/documents/gdpr-info-applicants.pdf
 


Nearest Major Market: Austin