Performance Marketing Manager

About Avaya

Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections.

The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships.

We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Learn more at https://www.avaya.com

Description

The Performance Marketing Manager role is a high-impact, results-oriented position focused on scaling our global growth through paid media and Account Based Marketing (ABM) strategies. You will serve as a key driver for our global performance efforts, managing English-speaking regions while coordinating with global agencies and internal specialists. This is a full-time remote position for a data-driven strategist who balances hands-on execution in LinkedIn and Demandbase with the ability to synchronize complex, multi-region campaigns.

Key Responsibilities

• Multi-Channel ABM Execution: Lead the planning and optimization of paid campaigns and Demandbase orchestration. You will manage spend to balance top-of-funnel brand awareness with deep-funnel activations, focusing on account penetration, intent signals, and high-value engagement.

• Global Media Coordination: Act as a central point of contact for our international media ecosystem. You will partner with our US-based Google Ads lead and coordinate with our European agency partners to ensure brand consistency and performance across English-speaking and multi-language regions.

• Data-Driven Acquisition: Create and execute acquisition strategies designed to drive qualified leads, pipeline, and brand authority. You will lead A/B testing for creative, landing pages, and bidding strategies to maximize ROI and lower Customer Acquisition Costs (CAC).

• Performance Analysis & Reporting: Rigorously monitor funnel performance and attribution models across different territories and channels. You will translate complex data into actionable insights for senior stakeholders, providing a clear picture of how performance media contributes to global revenue.

• Cross-Functional Collaboration: Work closely with Campaign, Creative, and Content counterparts to align ad copy and landing page experiences with the customer journey, ensuring a seamless path from "first click" to "closed-won" on a global scale.

Requirements

• 7+ years of experience in performance marketing, paid media, or growth marketing with a proven track record of scaling B2B programs for enterprise technology companies. 

• Proven ability to work effectively across time zones and partner with external agencies and internal specialists. You are adept at ensuring a cohesive strategy across diverse regions and marketing partners.

• Deep expertise in LinkedIn Campaign Manager, Google Ads, Google Analytics, Looker Studio, and CRM systems (Salesforce).

• Strong hands-on experience using Demandbase (or similar ABM platforms) to target specific accounts and personas. 

• Exceptional ability to interpret complex data sets and attribution models to optimize substantial advertising budgets effectively across multiple regions.

• Ability to work independently in a remote environment while maintaining a high level of ownership, accountability, and project management discipline.

• Comfortable using AI tools to accelerate daily workflows, from content ideation and copywriting to data analysis and process automation.

• Excellent communication & presentation skills.

• Bachelor’s degree in Marketing, Business, or a related field.