Loading...
Share this Job

Vertical Solutions Marketing Manager - Media & Communications - Remote USA

Date:  Jun 4, 2021
Location: 

Raleigh, NC, US

Requisition ID:  30101

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.

ABOUT THE OPPORTUNITY

We are looking for a Vertical Solutions Marketing Manager to lead marketing activities for Avaya’s vertical marketing activities across the Media and Coms sector.  You will be responsible solution messaging and positioning, thought leadership, and solutions enablement for Media and Coms, targeting global enterprise and partner segments.  
 

For this role, you must be both a creative and quantitative thinker.  This person should also have a strong understanding of cloud, contact center, UC and collaboration solutions including digital, artificial intelligence and analytics. 

ABOUT THE RESPONSIBILITIES

  

  • Research, understand and verify Media and Coms trends, requirements and opportunities that are top of mind in this area, and align this to how Avaya can assist in terms of addressing these trends, requirements and opportunities. 
  • Define and develop relevant positioning and messaging to position and promote Avaya thought leadership, relevance, and propositions, across various buyer personas, in order to build relationships, expand market share, and generate value-add business in the Media and Coms sectors.  
  • Help develop core team of active, recognized, respected, ‘on-message’ Media and Coms thought leaders in market, support sales win high value, complex and highly competitive deals, and promote Avaya thought leadership and relevance with customers, media, analysts, consultants, etc. 
  • Work with solutions enablement to ensure sales and partners are able to articulate the Media and Coms messaging and positioning, in order to build relationships, engage the customer and identify opportunities for further development. 
  • Work with creative services, digital services, and other teams to develop Media and Coms messaging and positioning on Avaya.com. and create customer facing collateral including ebooks, presentations, whitepapers and infographics, and support integrated marketing campaigns. 

ABOUT THE REQUIREMENTS

  • Solutions Marketing experience in CX and cloud software (10-15+ years) – industry background in cloud, CX and contact center preferred 
  • Experience in Media and Coms vertical marketing
  • Experience in positioning solutions to both technical and business buyers  
  • Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits 
  • Excellent oral and written communication skills 
  • Excellent content creation skills 
  • BS / BA in marketing, communications or relevant experience 

 

  • Solutions Marketing experience in CX and cloud software (10-15+ years) – industry background in cloud, CX and contact center preferred 
  • Experience in Media and Coms vertical marketing
  • Experience in positioning solutions to both technical and business buyers  
  • Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits 
  • Excellent oral and written communication skills 
  • Excellent content creation skills 
  • BS / BA in marketing, communications or relevant experience 

 

Experience

7 - 10 Years of Experience

Education

Bachelor degree or equivalent experience

Preferred Certifications

Footer

Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).


Nearest Major Market: Raleigh