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Channel Marketing Manager - Anywhere in the US


New York City, NY, US

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.

Job Information

The Channel Marketing manager is responsible for developing and executing the channel marketing strategy for a specific segment, region or country to support the growth of the indirect business. The role is responsible for demand creation activities through the channel and works either with or on behalf of partners to develop execute and measure joint marketing plans and activities.

The channel marketing manager works closely with partners and channel marketing and sales to create and execute innovative and strategic channel activities that increase awareness , generate partner leads, strengthen customer and channel relationships and build pipeline and sales opportunities. This role also coordinates the local execution of channel campaigns and programs.

Short Description

Create and execute comprehensive go-to market plans that help channel partners achieve a healthy pipeline.

Set the strategic and tactical direction for channel marketing activities that generate revenues

Plan, develop, execute and measure all local channel marketing efforts including to -partner through -partner and for-partner activities aligned to Avaya's channel priorities and sales objectives

Ensure lead generation and demand creation targets for all channel marketing activities are forecasted , planned for and met. This includes establishing lead generation metrics with partners against joint marketing plans.


7 - 10 Years of Experience
Bachelor degree or equivalent experience
Preferred Certifications

Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. For Job Postings within European GDPR Countries you can access this document for additional Data Privacy Information: https://www.avaya.com/en/documents/gdpr-info-applicants.pdf

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City