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VP Marketing - Branding, Lead Generation, Digital Marketing, Events and Comp Analysis


Morristown, NJ, US

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.


The VP of Marketing will lead branding, advertising, lead generation, digital marketing, events and competitive analysis.  They will lead these areas across all business segments partnering closely with the Sales and Executive Leaders.

The position will be leading the multi-year marketing strategy responsible for development and scaling the operation to grow business for the new Avaya product portfolio’s, including Avaya Cloud Office, Subscription, CCaaS, the broader and deeper value proposition reflecting on 3rd party technologies and ecosystems.

This role will lead through cross-function collaboration with sales, product management and development, procurement, IT, and marketing operations teams at the global, regional and country levels. Also, with key responsibility for events planning and execution and management of the Customer Experience Centers and briefings.


-Assess the impact of consumer and market trends, analyze geographies and categories, review the company’s capabilities, develop competitive intelligence, and recommend strategies to win.

-Collaborate with the business, product, and sales leaders to ensure product investment decisions, positioning, selling, and servicing are closely aligned and customer-focused.

-Manage agency relationships to ensure that branding and marketing initiatives are cost effective (i.e., provide an acceptable return on investment) and consistent with and supportive of Avaya’s overall strategy.

-Build strong partnership and vision for business growth for each line of business. Understand competitive landscape and industry trends in markets focusing on customer experience, commerce and digital marketing. 

-Create multi-year market strategy to enable the growth of the business. Push the envelope with out-of-the-box programs and best-in class-marketing. Assess marketing efficiencies across programs and channels. Enabling integrated cross-     channel marketing to optimize customer experience across the lifecycle journey from discovery, consideration, evaluation, buy, adoption and retention.

-Work with Solution Marketing, Field Marketing, Influencer Relations and Corporate Communications marketing leadership to support connected and collaborative budget management, priority planning, global territory and public facing needs.

-To establish, build out and continue to improve competitive intelligence initiatives.

-Position Avaya as an undisputed leader in established and progressive markets.




-15+ years of marketing experience in unified communications or a technology related field. 

-10+ years of people management experience 

-Bachelor’s degree, or equivalent work experience required and MBA desirable.

-Understanding transformations 

-Proven success in defining marketing strategies in support of business and corporate objectives, including the development, execution, and measurement of attribution marketing programs.

-Proven track record in managing outside vendors, keeping vendors on track and within budget 

-Attention to detail—accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution

-Excellent leadership, interpersonal communication, teamwork and project management skills required

-Proven track record in working effectively with cross functional groups, sales organizations, and operations.

-Innovator with the ability to influence management at all levels (internally and externally).

Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).

Nearest Major Market: New Jersey