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Demand Generation and Growth Director- can be based anywhere in the US

Date:  Jul 7, 2021
Location: 

Durham, NC, US

Requisition ID:  29823

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.

About the position

We are looking for an experienced B2B marketing leader to lead and scale our Digital Marketing and Demand Generation efforts. Our marketing team is growing and we’re looking for an ideal candidate who possesses a unique balance of strategic, technical depth and strong interpersonal skills with a proven track record of building and executing high-impact performance marketing programs that directly drive revenue efficiently.

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Responsibilities

Strategy –Lead the development and execution strategy by product and segment, including our inbound lead acquisition and outbound account-based marketing strategy. Work with Sales/Inside Sales and Telequal to align demand generation with sales efforts. Ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.

Execution –Manage the development and execution of all marketing programs to drive leads and ecommerce, and optimize funnel conversion rates. Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition. Utilize the full marketing mix to drive efficient growth across all Avaya products and different market segments. Take full ownership from ideation through to reporting and analysis.

Responsibilities - contd

Collaboration – Build a strong trusted relationship with the Sales team and other Marketing teams. Provide cross-functional leadership and drive discussion on key issues on sales pipeline and revenue-generating initiatives. Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, understand challenges and opportunities that Marketing can impact throughout the sales funnel.

Communication – Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, while also championing the marketing team and demonstrating our impact on the business.

Responsibilities - contd

Technology – Act as key stakeholder and partner with marketing operations to identify where sales and marketing technologies present an opportunity to increase effectiveness and efficiency.

Team – Lead, develop, coach and manage a high-performing team of digital and demand generation experts that spans across SEM, SEO, Affiliates, Display, Paid Social, Email, HQL, Lead Generation, Appointment Setting and Content Syndication.
 

Responsibilties - contd

Innovation – Continuously challenge the status quo and look for ways to take performance to new levels. Maintain a constant cadence of testing with rigor of measurement and analysis. Be willing to take risks and experiment, while learning and failing fast as needed. Work across functional teams to develop new business processes to yield improvements in funnel performance.

Analysis – Leverage data to understand performance, trends, issues and solutions. Build data-driven recommendations and champion data-driven decision-making. Forecast, measure, analyze and report the impact of demand creation programs and campaigns on MQL, SQL, sales pipeline, revenue and sales cycle length. Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes.

Qualifications

  • 10+ years of B2B performance marketing experience with proven success in managing and executing high volume digital and demand generation programs in a rapidly growing B2B company with a culture of accountability.
  • 5+ years driving high-growth, SaaS markets
  • Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.
  • Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes. Used to operating in a velocity business rich with data. Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level.
  • A strong leader with experience building and managing a strong team of marketers while also passionate about the team’s continuous learning, development and growth.
  • Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions.
  • A strong communicator, confident and articulate in presenting to internal stakeholders , Executives and external audiences.
  • In-depth experience in marketing analytics, automation and CRM platforms ( Eloqua and Salesforce etc.)
  • Bachelor's Degree or Equivalent Experience

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).


Nearest Major Market: Durham
Nearest Secondary Market: Raleigh