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Competitive Marketing Senior Manager - USA or EMEA based

Date:  Jul 19, 2021

Columbia, SC, US

Requisition ID:  27310

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.


This role can be remote anywhere within the United States or EMEA.  To be successful in this role you will position our solutions and products to maximize our differentiation and impact in the market. You will be in charge of researching and gathering valuable information across different competitors to support Solutions Marketing in their positioning and messaging, Product Management in terms of roadmaps and capabilities, and support the field in terms of increasing their win rates.


  • Manage and execute on a comprehensive competitive intelligence program, including win/loss analysis, competitor product launches, objection handling, and more.
  • Understand Avaya products and solutions at a technical and business level and know the competitive feature set.
  • Study competitors’ product and solution offerings (from changes in their web presence to new product launches), financial statements, roadmaps, and strategies. Track the news for any updates or changes in patents, legal information, and economic developments
  • Translate data into business insights, write reports, and presentations. Turn any data collected into clear information such as battlecards, briefings, and other assets to guide the field and support positioning to the market
  • Work cross-functionality with Solutions Marketing, Sales, and Enablement teams to develop and share competitive intelligence across the company, ensure sales are enabled to position successfully against competitors, and develop competitive campaigns to drive competitive displacement and wins.
  • Influence process improvement and product roadmap based on analysis and insight derived from competitive learnings.
  • Develop and maintain a network of information sources, including internal teams, partners, customers, and analysts.
  • Provide field support for sales teams engaged in competitive discussions with prospects or customers.
  • Brief internal teams on new competitor technologies, competitive messaging, and positioning issues.



Knowledge of Avaya solutions and product portfolio

Strong Competitive experience in UC, collaboration, communications and cloud software – industry background in cloud, UC and collaboration preferred

Proven experience in competitor analysis, research, and the collection of data for business purposes

Experience in operating in complex, multi-national and multi-faceted (e.g. matrix) environments with multiple stakeholders



Excellent content creation skills, ability to quickly understand concepts, opportunities, and differences, and translate these into differentiation

Experience in developing competitive plans and competitive content

Excellent oral and written communication skills



Full time position with option to work flexibly and/or remotely.



Business / marketing degree, MBA or equivalent required


7 - 10 Years of Experience


Bachelor degree or equivalent experience

Preferred Certifications


Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy, accessible at https://www.avaya.com/en/privacy/policy/ and applicable Privacy Statement relevant to this job posting accessible at https://www.avaya.com/en/documents/info-applicants.pdf. For Job Postings within European GDPR Countries you can access this document for additional Data Privacy Information: https://www.avaya.com/en/documents/gdpr-info-applicants.pdf

Nearest Major Market: Columbia
Nearest Secondary Market: South Carolina