Manager, Marketing Operations, and Insights

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits.

Avaya contact center and communications solutions help power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create.

The richness of Avaya’s global team diversity is our greatest strength, and we are committed to being a workplace where authenticity and individuality are celebrated and different perspectives are embraced. Learn more at www.avaya.com.

Job Description

We are seeking an experienced Manager, Marketing Operations and Insights to lead our Marketing Operations Team. This role focuses on leveraging data analytics to optimize marketing strategies, enhance lead processing, and improve operational efficiency using Eloqua. You will collaborate with cross-functional stakeholders to drive data-driven decision-making.

Key Responsibilities

Strategic Leadership

• Marketing Strategy Development: Create marketing strategies aligned with corporate objectives and lead Quarterly Business Reviews (QBRs) to present insights on campaign performance.
• Operational Execution: Ensure strategic execution of marketing operations while being involved in both high-level decisions and detailed analytics.

Data Analysis & Problem Solving

• Channel Lead Analysis: Evaluate the effectiveness of channel leads, identify bottlenecks in follow-up processes, and determine if issues arise from lead generation or operational inefficiencies.
• Unanswered Leads Strategy: Analyze unanswered leads to develop targeted retargeting campaigns and process improvements for re-engagement.
• Strategic Account Engagement: Assess the volume of leads from large strategic accounts and recommend operational adjustments to increase Marketing Qualified Leads (MQLs).

Marketing Operations Management

• Eloqua Optimization: Oversee Eloqua management for seamless lead processing and integration with CRM systems.
• Web Form Improvement: Collaborate with web teams to ensure accurate lead capture through optimized web forms.
• Lead Scoring & Nurturing: Refine lead scoring models and nurturing workflows to align with business objectives.

 Cross-functional Alignment

• Stakeholder Communication: Collaborate with Marketing, Sales, Sales Ops, and Finance teams to ensure alignment on goals and present insights to senior leadership.

Sample Projects

• Channel Lead Effectiveness Study: Analyze channel leads' journey through the sales funnel to identify measurement gaps and present actionable insights.
• Unanswered Leads Strategy Development: Develop strategies for identifying and re-engaging unanswered leads based on data analysis.
• Strategic Account Engagement Analysis: Investigate the impact of marketing on large strategic accounts and propose metrics for improvement.
• Operational Process Optimization: Evaluate operational tools for lead management efficiency and recommend enhancements.

Skills

• Strong analytical skills for developing metrics and models and interpreting metrics to audience via story telling.
• Basic proficiency in SQL; familiarity with Eloqua’s reporting tools is essential.
• Excellent communication skills for stakeholder engagement.

Eloqua Expertise

• Some knowledge of database configuration, automation workflows, and campaign performance analysis within Eloqua.
• Ability to adopt and learn as needed.

Mindset

•  Energetic startup mentality; adept at problem-solving in fast-paced environments.

Experience

Competencies

Education

Compensation Data

The pay range for this opportunity is from $119,900 to $203,700 + bonus + benefit

This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, competencies, and location.

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).