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Social Media Manager

Date: 
Location: 

Durham, NC, US

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.

Job Information

We are looking for a talented Social Media Manager to create and maintain a strong online presence for our company. Your day-to-day role is to implement online marketing strategies and content through social media accounts.You will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Research audience preferences and discover current trends.Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.Communicate with followers, respond to queries in a timely manner.Create engaging text, image and video content.Excellent copywriting skills (Especially humor & empathy).Design posts to sustain readers’ curiosity and create buzz around new products

Requirements

Proven work experience in social media.Expertise in multiple social media platforms.In-depth knowledge of SEO, keyword research, Melwater, and Google Analytics.Ability to deliver creative content (text, image and video)Familiarity with online marketing strategies and marketing channels.Ability to gasp future trends in digital technologies and act proactively.Excellent communication skills.Multitasking and analytical skills.BS degree in Marketing, New media or relevant field; 3-5 years experience

Responsibilites

Measure web traffic and monitor SEO.Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.Facilitate online conversations with customers and respond to queries.Report on online reviews and feedback from customers and fans.Develop an optimal posting schedule, considering web traffic and customer engagement metrics.Oversee social media accounts’ layout.Suggest new ways to attract prospective customers, like promotions and competitions

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Experience
5 - 8 Years of Experience
Education
Bachelor degree or equivalent experience
Preferred Certifications
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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).


Nearest Major Market: Durham
Nearest Secondary Market: Raleigh