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Senior Solutions Marketing Manager - CX

Date:  Jul 11, 2021
Location: 

Durham, NC, US

Requisition ID:  30103

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.

ABOUT THE OPPORTUNITY

This role is remote but applicants must already be located within the United States.  This role is not eligible for sponsorship. 

We are looking for a Senior Solutions Marketing Manager to lead outbound marketing activities for Avaya’s portfolio of OneCloud CCaaS solutions.  You will be responsible for go-to-market execution, solution messaging and positioning, thought leadership, showcasing and sales enablement for specific services within the portfolio, targeting global enterprise and partner segments.  

For this role, you must be both a creative and quantitative thinker.  This person should also have a strong understanding of customer experience space, cloud communications and contact center solutions including digital, artificial intelligence and analytics. 

 

#LI-LD1

ABOUT THE RESPONSIBILITIES

  • Develop a global go-to-market plan, including market analysis, customer segmentation, financial modelling and value propositions, as well as associated solution, marketing, enablement and launch plans to execute on the go-to-market plan. 
  • Research, understand and verify trends, requirements and opportunities that are top of mind in this area, and align this to how Avaya can assist in terms of addressing these trends, requirements and opportunities. 
  • Define and develop relevant positioning and messaging to position and promote Avaya thought leadership, relevance, and propositions, across all segments, buyer personas and verticals, in order to build relationships, expand market share, and generate value-add business.  
  • Help define, develop and productize specific solutions by leveraging existing capabilities within the CCaaS and wider portfolio as well as developing new capabilities and partnerships to capitalize on target opportunities within the market. 

RESPONSIBILITIES (Cont.)

  • Develop core team of active, recognized, respected, ‘on-message’ CX thought leaders in market, support sales win high value, complex and highly competitive deals, and promote Avaya thought leadership and relevance with customers, media, analysts, consultants, etc. 
  • Act as an evangelist and spokesperson for the customer experience market, portfolio and strategy, working with customers and business partners to build awareness and knowledge.  
  • Work with sales enablement to ensure sales and partners are able to articulate the messaging and positioning, in order to build relationships, engage the customer and identify opportunities for further development. 
  • Work with creative services, digital services, and other teams to develop customer facing collateral including eBooks, presentations, whitepapers and infographics, and support integrated marketing campaigns. 
  • Ensure all relevant materials and content are maintained on portals and the company website. 
  • Lead customer facing activities including event, industry analyst updates and partner forums. 
  • Support development of thought leadership and competitive campaigns to drive market share. 
  • Work with showcase team to develop a complete, end to end CX Showcase, from the customer journey, use cases, proposition, and solution, including all associated content and demonstration capability, to showcase the positioning and messaging of the CCaaS portfolio across the organization. 

ABOUT THE REQUIREMENTS

  • Strong Solutions Marketing experience in CX and cloud software (10-15+ years) – industry background in cloud, CX and contact center preferred 

 

SKILLS & COMPETENCIES 
 

  • Experience positioning solutions to both technical and business buyers  
  • Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits 
  • Experience in developing go-to-market plans and competitive analysis 
  • Excellent oral and written communication skills 
  • Excellent content creation skills 
  • BS / BA in marketing, communications or relevant experience 

EXPERIENCE

7 - 10 Years of Experience

Education

Bachelor degree or equivalent experience

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy, accessible at https://www.avaya.com/en/privacy/policy/ and applicable Privacy Statement relevant to this job posting accessible at https://www.avaya.com/en/documents/info-applicants.pdf. For Job Postings within European GDPR Countries you can access this document for additional Data Privacy Information: https://www.avaya.com/en/documents/gdpr-info-applicants.pdf vaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).


Nearest Major Market: Durham
Nearest Secondary Market: Raleigh