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Durham, NC, US

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.

Job Information

We are looking for a Solutions Marketing Manager to lead outbound marketing activities for Avaya’s portfolio of CPaaS solutions.  You will be responsible for go-to-market execution, solution messaging and positioning, thought leadership, and showcasing for specific capabilities within the solution set, targeting global enterprise and partner segments.   You will work closely with product management, to translate the value propositions of your solution area to generate maximum value for sales, customers and partners.
You should also have a good understanding of the CPaaS market and concepts, and an understanding of customer experience space and contact center solutions including digital, artificial intelligence, resource management and analytics.

Research, understand and verify trends, requirements and opportunities that are top of mind in this area, and align this to how Avaya can assist in terms of addressing these trends, requirements and opportunities.Define and develop relevant positioning and messaging to position and promote Avaya thought leadership, relevance, and propositions, across all segments, buyer personas and verticals, in order to build relationships, expand market share, and generate value-add business.



5-7 years in a Solutions Marketing role.Experience positioning solutions to both technical and business buyers .Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits.Experience in developing go-to-market plans and competitive analysis.Excellent oral and written communication skills.Excellent content creation skills.BS / BA in Marketing, Communications or relevant experience (Master’s Degree is Preferred)

Short Description

Work with sales specialists in this solution to validate propositions, ensure the right messages are being delivered in the field, and promote Avaya relevance for this solution with customers, media, analysts, consultants, where appropriate.Align with sales to understand customer and partner requirements, and develop messaging and content that helps sales win high value, complex and highly competitive deals.Work with product management to share feedback and input from the field, identify gaps and help define, develop and productize specific solutions by leveraging existing capabilities within CPaaS as well as developing new capabilities and partnerships to capitalize on target opportunities within the market.Work with sales enablement to ensure Sales and Partners can articulate the messaging and positioning, in order to build relationships, engage the customer and identify opportunities for further development.Work with creative services, digital services, and other teams to develop customer facing collateral including eBooks, presentations, blogs and infographics, and support integrated marketing campaigns.Ensure all relevant materials and content are maintained on Portals and company website.Support customer facing activities including event, industry analyst updates and partner forums.Support development of thought leadership and competitive campaigns to drive market share.Work with demo team and portfolio marketing to ensure capabilities within the solution set are incorporated into the overall CPaaS showcase, and that the capabilities can be demonstrated appropriately within Experience Avaya, leveraging use cases and story-telling to do so.


Preferred Certifications
Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).

Nearest Major Market: Durham
Nearest Secondary Market: Raleigh