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Senior Manager - Web Strategy (Remote, Anywhere in the U.S.)


Denver, CO, US

Requisition ID:  28075
About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.


The Senior Manager of Web Strategy will be responsible for the strategy, creation, and optimization of Avaya web properties, and will work with our Brand, Digital & Demand Generation, Product & Channel Marketing and Corporate Communications, teams to ensure our websites are effectively telling the Avaya story. You will partner with IT and manage a team of web and content specialists to drive conversion and increase customer acquisition growth by creating compelling and high-converting web experiences.

  • Day-to-day ownership of Avaya web properties
  • Lead overarching strategic vision (strategy, roadmap, and requirements) and execution of all major web projects spanning design, development and optimization
  • Own web program sales goals to support pipeline, revenue and drive favorable ROI
  • Responsible for unification of user experience and brand consistency across 10 global web proprieties
  • Develop scalable and sustainable web operations and project management, set priorities and effectively leverage available resources to drive business impacting results
  • Manage ongoing site optimization; A/B testing, conversion journey optimization, etc.
  • Lead web content strategy, web personalization and customer journey programs
  • Report web performance metrics to communicate demonstrable impact of Avaya websites on the business
  • Recommend and execute strategies to develop quality traffic to the company s website and online experiences, drive online traffic and conversion to sales
  • Drive the evaluation and selection of marketing technologies and automation tools that enhance the customer experience
  • Mastery-level (7+ years) Web Strategy experience with a focus on traffic acquisition, conversion optimization and user experience for a B2B lead generation focused website
  • Expert-level SEO both technical and content
  • B2B experience a must
  • Familiarity with HTML, CSS, preferred
  • Experience with agile development and PM methodologies
  • Deep understanding of web analytics
  • Experience with tag management systems such as Google Tag Manager
  • Excellent project management skills
  • Keen sense of user experience, design, metrics and testing methodologies
  • Strong attention to detail and great organizational skills.
  • Must have strong written, verbal and interpersonal communications skills and be able to effectively communicate as the owner of Avaya’s web program





7 - 10 Years of Experience
Bachelor degree or equivalent experience
Preferred Certifications
Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).

Nearest Major Market: Denver