Share this Job

Director of Web and Digital Experience - Remote U.S.

Date:  Jun 3, 2021

Denver, CO, US

Requisition ID:  28075

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.


The Director of Web and Digital Experience will be responsible for the global strategy and execution of the digital journey across Avaya’s digital properties. You will work closely with the leaders across our digital, demand generation, solutions, and marketing operations teams. In this role, you will manage day-to-day digital experience operations including our ten language websites, internal portals, landing pages (Eloqua) and chatbot. You will develop processes to streamline and formalize website requests across marketing teams; provide counsel to our cross-functional team as it relates to UX and digital experience, manage a team of web and content specialists to drive conversion and increase customer acquisition growth by creating compelling and high-converting digital experiences.




  • Lead Web Design team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the design approach, gain stakeholder buy-in and supporting the overall journey strategy
  • Mentor a UX/UI team that conducts experience research
  • Manage design resources and external vendor partners to deliver on-time and on-budget
  • Lead UAT, manage compliance, accessibility
  • Serve as a strong UX/UI advocate for the end user, armed with quantitative and qualitative data that provides analysis and insights into ways to continuously improve and innovate the digital experience
  • Collaborate with IT and be the business stakeholder for ongoing development sprints which will include optimizations, maintenance and bug fixing
  • Build great relationships with internal clients, providing project status updates, and constantly communicating to manage and meet expectations
  • Own web program sales goals to support pipeline, revenue and drive favorable ROI
  • Responsible for unification of UX and brand consistency across external and internal sites
  • Develop scalable and sustainable web operations and project management, set priorities and effectively leverage available resources to drive business impacting results
  • Manage ongoing site optimization; A/B testing, conversion journey optimization, etc.


  • Manage relationship with external agencies which can include working on UX and visual design, site optimization and new development projects
  • Work with operations and IT teams to integrate the tools in our MarTech stack
  • Lead web content strategy, web personalization and customer journey programs
  • Report web performance metrics to communicate demonstrable impact of Avaya websites on the business
  • Recommend and execute strategies to develop quality traffic to the company’s website and digital experiences, drive online traffic and conversion to sales
  • Drive the evaluation and selection of marketing technologies and automation tools that enhance the customer experience


  • Mastery-level (10+ years) digital strategy experience with a focus on traffic acquisition, conversion optimization and user experience for a B2B lead generation focused website
  • Expert-level SEO both technical and content
  • B2B experience a must; SaaS and B2C experience is an asset
  • In depth knowledge of website measurement tools and platforms such as Google Analytics
  • Familiarity with HTML, CSS, preferred
  • Experience with agile development and PM methodologies
  • Experience with tag management systems such as Google Tag Manager
  • Experience with marketing automation platforms is an asset
  • Experience with conversational UI platforms such as Drift, Intercom or chatbots, is an asset
  • Excellent project management skills
  • Keen sense of user experience, design, metrics and testing methodologies
  • Strong attention to detail and great organizational skills
  • Must have strong written, verbal and interpersonal communications skills and be able to effectively communicate as the owner of Avaya’s digital experience


10+ Years of Experience


Bachelor degree or equivalent experience

Preferred Certifications


Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).

Nearest Major Market: Denver