Competitive Intelligence Marketing Manager

About Avaya

Businesses are built by the experiences they provide, and everyday millions of those experiences are delivered by Avaya Holdings Corp. Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering #Experiences that Matter.

Avaya is a global leader in digital communications products, solutions, and services for businesses of all sizes delivering most of its technology through software and services. We enable organizations around the globe to succeed by creating intelligent communications experiences for our clients, their employees, and their customers. Every minute of every day, we power positive and productive interactions that drive customer loyalty, team collaboration and business success.

We’re focused on Innovation without Disruption, removing barriers, and placing our customers best interests at the forefront of everything we do. The world is evolving in technologically exciting ways, and we strive to lead revolutions in how businesses leverage the cloud, artificial intelligence, automation, and mobility.

We aren’t just focused on customer experience, we also prioritize the employee experience, and we work hard to engage and empower our people throughout their career with us. We’re seeking the best diverse talent to shape and transform how the world connects. Find out more at Careers at Avaya.

ABOUT OPPORTUNITY

The Market Intelligence Manager will be responsible for developing and executing market, competitive and customer intelligence programs.  Working with internal and external partners, you'll obtain information for the purpose of supporting corporate and marketing strategy, product and solution marketing, sales enablement, management, customer service and support.

• Provide insight and intelligence that aligns with goals, objectives and business decisions
• Develop processes to improve the procedures around data collection for analysis to report and distribute quantitative and qualitative intelligence information  
• Develop surveys, interviews, focus group guides and usability studies that can be conducted with either external partners or internal constituents
• Create delivery mechanism to deliver comparison grids, competitive profiles and/or snapshots and dashboards
• Conduct studies to identify opportunities for growth markets and new segments based on market size
• Responsible for managing projects and selecting outsourced third-party vendor and suppliers for primary and secondary research
• Create a notification system for specific contributors to alert them of changes in market pertaining to updated market forces, regulations and competitive changes
• Produce and update executive MI Bulletin that will contain specific metrics and KPIs
• Strategize to identify opportunities to deliver competitive intelligence instantaneously and/or to have competitive staff available to support sales resources

ABOUT YOU

• Minimum of 7 to 10 years of experience in this field
• Bachelor’s degree in business, marketing, statistics or related discipline required
• MBA preferred
• Contact Center and Customer Expertise required
• Proven experience in corporate marketing, marketing strategy, marketing operations with a focus on competitive analysis.
• Experience with sales enablement/ and operations, product and solution marketing, product and field management and customer support within an IT environment
• Strong analytical and research skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Data analysis tools and statistical packages
• Demonstrated ability to collaborate effectively with cross-functional teams.
• Experience in CX and a passion for staying ahead of market trends.

COMPENSATION

The pay range for this opportunity is from $132,800 to $179,300 + target sales incentive + benefits.

This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, competencies, and location.

Experience

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf). #LI-LD1